PERENCANAAN STRATEGI UNTUK MENINGKATKAN PENJUALAN ONLINE MENGGUNAKAN METODE SWOT DALAM PENERAPAN APLIKASI TIKTOK SHOP DI INDONESIA
Keywords:
Keywords: TikTok Shop, Social Commerce, Online Sales, SWOT.Abstract
Abstract
The rapid development of internet technology and social media has had a significant impact on the world of commerce, including in the field of e-commerce. TikTok Shop, as a social commerce platform, has become a clear example of this phenomenon in Indonesia. This study aims to analyze the strategy of the TikTok Shop application in increasing online sales by using the SWOT analysis method (Strengths, Weaknesses, Opportunities, Threats). The method used in this research is a literature study, where data is obtained from various sources such as literature reviews, scientific journals, and relevant articles discussing TikTok as a digital marketing platform. The analysis results indicate that TikTok Shop has several strengths, including intensive social interaction, the influence of digital creators, and engaging visual features, all of which support the increase in online sales. However, there are also weaknesses that need to be addressed, such as limited market reach and challenges in maintaining a quality user experience. This research also identifies significant opportunities in market expansion and new feature development, as well as threats from competitors and shifting consumer trends. Overall, the strategy implemented by TikTok Shop has considerable potential to enhance online sales, but continuous adjustments and innovations are required to address the existing challenges.
Keywords: TikTok Shop, Social Commerce, Online Sales, SWOT.
References
Azhari, S., & Ardiansah, I. (2022). Efektivitas Penggunaan Media Sosial TikTok Sebagai Platform Pemasaran Digital Produk Olahan Buah Frutivez (@hellofrutivez). Jurnal Sistem Dan Teknologi Informasi (JustIN), 10(1), 26. https://doi.org/10.26418/justin.v10i1.45284
Kholifah, N., Aisyah, M., Eliza, Y., Fakultas Ekonomi Bisnis, A., & Pamulang, U. (n.d.). STRATEGI PEMASARAN PRODUK JINISO DI TIKTOK MENGGUNAKAN ANALISIS SWOT. Prosiding Seminar Nasional Manajemen, 3(2), 1977–1984. http://openjournal.unpam.ac.id/index.php/PSM/index
Rijal, M., Damayanti, V., & Ramdan, M. (2022). Implementasi Analisis Swot Dalam Strategi Pemasaran. Journal Islamic Banking and Finance, 2(2), 395–406. https://paperity.org/p/321218415/implementasi-analisis-swot-dalam-strategi-pemasaran-produk-mixue-harapan-indah-bekasi
Simanjuntak, K., & Sari, R. P. (2023). Analisis Sistem S-Commerce pada Tiktok Shop untuk Meningkatkan Daya Saing Menggunakan Metode SWOT. Jurnal Unitek, 16(1), 1–6. https://doi.org/10.52072/unitek.v16i1.476
Zhang, Y. (2023). The Research of How the Marketing Strategy of Tiktok Result in the New Rise of E-commerce. Advances in Economics, Management and Political Sciences, 31(1), 82–88. https://doi.org/10.54254/2754-1169/31/20231505
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Ulfa Silviani, Angelia Febrian, Rafit Erika, Shinta Aprilisa
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with Linggau Journal of Technology and Computer Science journal agree to the following terms:
- Authors retain copyright and grant the Linggau Journal of Technology and Computer Science journal right of first publication with the work simultaneously licensed under Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
